Every event is unique and has it’s own offering, but uniqueness alone isn’t enough to “eliminate” competition. With a plethora of events for attendees to choose from, you may have more competition than you realize. Today I’m going to be focusing on what makes your event “not unique”. This article will help you understand who your competition really is, the importance of planning with your competition in mind, and how to combat some outside factors you didn’t even know you were competing with. Let’s start with an analogy from the business world. In the book Zero to One by Peter Thiel, Thiel gives the analogy of someone wanting to open a British…

Summer season will soon be upon us and celebrations are in their planning stages as event organizers are suiting up and trying on their many, many hats. Many event makers get so caught up in the massive amount of things on their to do list that they often forget to take a moment to ask a few fundamental questions before planning their event. Here are 3 questions to take you back to the basics and to help you create your best event yet: 1) What sets my event apart? Keep your competition in mind. For example, if you are an Italian Festival, you are not just competing with other Italian…

As Director of Client Success at SpinGo, I get to work with many talented event makers as they prepare for their events. We talk through better ways to manage vendors, setting up clear event schedules, creating urgency for ticket sales, and beyond. However, there is one portion of event planning that always seems to get put on the back burner: Volunteers. It can be hard to focus on getting great volunteers while you have a million other things on your plate, but volunteers are one of the first things attendees encounter at your event. The fact is, volunteers can make or break your event. Here are some things that I suggest to help…

Instagram is great for connecting with your attendees through compelling pictures and videos. A picture is worth a thousand words and as an event maker, you have a lot to say! Tell your attendees about your event creatively by using Instagram stories. How to post a story Tap the little camera icon in the top left hand corner of the screen. Take pictures, videos, boomerangs, and more! Write or draw on your image/video for add flare. Click the little plus sign to add it to your story! You can use stories to keep your Instagram followers interested in your event as it is coming up. Six Things To Post on…